What people are actually paying attention to

How to read this

• Readers per day — average over the last 30 days. Bigger numbers move less wildly, so they are the more reliable signal.
• 7 days — the short window. Good for spotting a turn early, noisier than the monthly figure.
• Verdict — based on the 30-day change, so it is deliberately slower to react than the weekly number beside it.
• The honest limit — readership measures attention, not sales. It usually leads demand, but it never promises anyone is buying.